Dilwale Dulhania Le Jayenge 20 Years Movie Is Screened
Photo: Reuters, Danish SiddiquiAfter a run of more than 20 years, the Bollywood film Dilwale Dulhania Le Jayenge - known to fans as DDLJ - has had its final screening at a cinema in Mumbai. The movie is screened only in themorning and the ticket price ranges from 15 to 20 Indian rupees ($0.24-$0.32). According toManoj Desai, owner of the theatre, the movie, which is still being screened, enjoys at least 50 to 60 percent occupancy on weekdays and full houseon weekends at his theatre. The movie, released in October 1995, has set a recordof completing 1000 weeks of continuous screening at a cinema, a feat unmatched by any other Bollywood movies. Shah Rukh Khan and Kajol are currently shooting for their upcoming film Dilwale, but everyone knows Dilwale Dulhania Le Jayenge marked a career change for both of them.Bollywood actors Shah Rukh Khan (R) and Kajol (L) are seen on the screen during the screening of “Dilwale Dulhania Le Jayenge” (The Big Hearted Will Take the Bride) inside Maratha Mandir theater in Mumbai December 11, 2014. Today marks the day when, 20 years ago, Yash Raj Films released the epic love story between Raj and Simran known to the world as the classic Dilwale Dulhania Le Jayenge.
#DDLJ25”25 years!!! Filled with gratitude towards you for loving Raj & Simran, with all your heart. This always feels special. It was Aditya Chopra’s directorial debut, produced by his father Yash Chopra, and written by Javed Siddiqui with Aditya Chopra.Thanking his fans, Khan tweeted, “25 years!!! Filled with gratitude towards you for loving Raj & Simran, with all your heart. But eventually made the movie in Hindi with Shah Rukh Khan and Kajol as lead stars.Shah Rukh Khan and Kajol burst into the scene as young, romantic heartthrobs, added to with stellar performances by Amrish Puri, Farida Jalal, Anupam Kher, Satish Shah and Himani Shivpuri, among others. Released on 20 October 1995, the film stars Shah Rukh Khan and Kajol.Chopra also revealed that he initially wanted to make Dilwale Dulhania Le Jayenge with Hollywood star Tom Cruise. The Big-Hearted Will Take the Bride ), also known by the initialism DDLJ, is a 1995 Indian Hindi -language musical romance film, directed by Aditya Chopra in his directorial debut, produced by his father Yash Chopra, and written by Javed Siddiqui with Aditya Chopra.
“Audiences all over the world will get a chance to watch the film once again on the big screen as we are planning the re-release in several key diaspora and non-diaspora global markets,” announced Nelson D’Souza, associate VP– International Distribution, in a press release, for starters, across Germany, UAE, Saudi Arabia, Qatar, USA, UK, Canada, Mauritius, South Africa, Australia, New Zealand, Fiji, Norway, Sweden, Spain, Switzerland, Estonia and Finland.“The main reason I have been so drawn to DDLJ, and why I have watched it so many times both with family and friends, is that it was one of the first Bollywood movies that I remember to explicitly engage the experiences of both Indian immigrants in the West and their children, says Roopa Vasudevan, an interdisciplinary artist, computer programmer, and doctoral scholar at University of Pennsylvania’s Annenberg School of Communications.“The conflict that Simran feels between embracing her life as a young woman in London and the devotion she feels to her traditional parents is something that I know is also felt by a lot of children of immigrants — you constantly feel as though you are balancing two identities, and seeing that depicted on screen is extremely validating,” Vasudevan said.Add to that the young lovers. Which explains why it is being re-released across the world on its 25th anniversary. #25YearsOfDDLJ #AdityaChopra”Dwelling on the theme of identity in the Indian diaspora, the film broke new ground. The fans! Big shoutout to all of you. A phenomenon and a part of their own history. #DDLJ25 pic.twitter.com/HHZyPR29f9Kajol, who changed her twitter username to ‘Simran’ for the day tweeted, “Raj & Simran! 2 people, 1 film, 25 years and the love doesn’t stop coming in! I am truly grateful to all the people who made it what it is today.
And the first Bollywood statue in a public square anywhere in that country, according to news reports and the announcement.Mid-Day quoted Mark Williams, destination marketing director, Heart of London Business Alliance, saying, “Dilwale Dulhania Le Jayenge is one of the most successful Hindi films of all time. Photo: Reuters, Danish SiddiquiTo commemorate the anniversary, a bronze statue of Khan and Kajol will be unveiled at London’s Leicester Square in Spring 2021, to mark 25 years of their cult-hit romantic comedy, depicting a scene from the movie that was in the backdrop of Leicester Sq. Employees prepare a hoarding of Bollywood movie “Dilwale Dulhania Le Jayenge” (The Big Hearted Will TakeThe Bride), starring actor Shah Rukh Khan, inside Maratha Mandir theatre in Mumbai December 12, 2014. Their banter and dynamic as they are falling in love is so ’90s and cheesy looking back on it, but the two of them make it so enjoyable!” Vasudevan added.
Despite all its modern appearances – clothes, scenes of characters getting drunk, DDLJ’s message is clear – fall in love, dream for sure, but never challenge your parents and your elders.”Chhabra concedes in his piece that the success of DDLJ especially in the UK and the US got Bollywood to think about the diaspora market, and it did open the door to many more films catering to this crowd abroad. But I will say this: #DDLJ is a very regressive film! A piece I wrote four years ago!”Chhabra’s article of four years ago opined, “The romance, the songs, the sights and the charisma of Khan apart, DDLJ is a fairly old-fashioned regressive film that does nothing to change the society. New York Indian Film Festival Director, Aseem Chhabra, tweeted, “Yes, I was charmed by the romance of Raj and Simran, and still love watching them sing “Tujhe Dekha To” in the mustard fields.
It is a call for pigeons I had heard in Delhi, so I added it. And we had this really funny scene where we are both awkwardly going ‘aao, aao’ to the pigeons. There was this scene with Amrish Puri where he was feeding the pigeons. They enhanced the script, for sure.
Though my Hindi was a bit limited at the time, I cried my eyes out. It was all a different experience. The ticket rush and standing in line for almost an hour was so much fun.
It was uniquely aspirational and forward looking and yet quintessentially traditional – we had a girl doing karva chauth and also going backpacking in Europe we had a boy stealing beer and also begging a dad for a girl’s hand – DDLJ is so well-loved because it is rare for one single movie to capture the hopes, dreams and fantasies of such a wide range of audience. A classic fairy tale structure with a modern day prince and the Indian girl next door. Since then they have paired in a number of others including Baazigar, Karan Arjun, Kuch Kuch Hota Hai, Kabhie Khushi Kabhi Gham and My Name Is Khan.The film’s strength also lay in taking audiences across the Swiss Alps to the Jungfraujoch mountain and the yellow mustard fields of Punjab, even becoming a tourist attraction in Switzerland where the Jungfraujoch continues to have the on-screen DDLJ couple’s poster for its Indian tourists.Songs like “Na jaane mere”, “Tujhe dekha” and “Ruk ja” by Lata Mangeshkar, Udit Narayan and Kumar Sanu on memorable tunes by Jatin-Lalit continue to be some of the favorites to this day especially for diehard romantics.As New York City comedian Zarna Garg, who calls herself “The Funny Brown Mom” told Desi Talk, “DDLJ worked because it was one of the first NRI centered, but all-Indian romantic-comedies.
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